Entries are now closed for 2010, but make sure you book your table at the Brewery on 10 September!

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Judges can login here

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How to write a good entry

Entries should tell the story of your achievement in whichever category or categories you are entering. To guide you, each category requires three specific questions to be answered, which will describe, for example, how you identified and researched a need, how you set about meeting it, what targets were set, what you did and finally how you measured your success.

Any supporting figures or third-party commendations should be robust and able to stand up to scrutiny by the judges if required.

Your entry should ideally cover the following areas, where relevant:

• Who you are and which category you are entering
• What type of business you operate in terms of sector coverage/typical customers
• What business opportunity, process or service you identified which forms the basis of your entry
• What conclusions you came to from any research you conducted
• What your conclusions were of any research
• What strategy was developed to meet this opportunity/development/change/etc
• What targets were set as part of this strategy
• How you put this strategy into action ie what you actually did – this should form a large part of the entry
• How you measured your success against the targets set, including any relevant figures
• What difference the initiative/development made to your bottom line/customer base/service delivery etc

Entry requirements

Please keep in mind the following limits on your supporting material:

Compulsory statistics: To establish consistency across all entries, you must provide statistics regarding GWP, customer retention levels and staff numbers.

Attachments: A maximum of three. If more than three attachments are sent, only the first three will be taken into consideration.

For advice on completing your entry, listen to editor Martin Friel as he gives his insight into the UK Broker Awards 2010.